We all need some amount of fats in our diet to stay healthy - for energy, to provide essential fatty acids and to provide and absorb fat soluble vitamins A, D, E and K.
All fats are a mixture of different fatty acids
MUFA or mono unsaturated fatty acids are a type of fatty acid found in high quantities in peanuts, olives, almonds.
RICE BRAN oil is naturally high in MUFA.
PUFA or poly unsaturated fatty acids are a type of fatty acid found in high quantities in sunflower oil, corn oil and oily fish. PUFA can help to lower your blood cholesterol, when used in place of saturates, as part of a healthy diet.
RICE BRAN oil is naturally high in PUFA.
SFA or saturated fatty acids are a type of fatty acid found in high quantities in dairy products, cakes, biscuits, confectionary and fatty meats. SFA are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels.
RICE BRAN oil is naturally lower in SFA.
TFA or trans fatty acids are naturally found in milk or commercially manufactured by hydrogenating liquid vegetable oils into solids like margarine & vanaspati.Trans fats raise the bad cholesterol (LDL) in the blood and therefore increase the risk of coronary heart disease.
RICE BRAN oil has zero trans fats.
A Harvard review study concluded that substituting "good" unsaturated fats for saturated and trans fats is one of the top three most effective diet strategies for preventing coronary heart disease. (Journal of the American Medical Association,2002;288(20):2569-2578)
Rice bran oil is one of the healthier oils because:
It is naturally high in the good fats (MUFA: 41% and PUFA: 36%)
Low in saturated fats: 22%.
By cooking Frito Lay products - Lay's, Kurkure, Cheetos and Uncle Chipps in a healthier RICE BRAN oil, we have increased the ratio of the good fats and reduced the saturated fat by 40%*.
An all with the same 100% great taste!!
So go ahead pick your favourite Frito Lay products & Snack Smart!
*Relative to MFD date of Dec 2006 for Frito-Lay products Lay's, Kurkure, Uncle Chipps, Cheetos - all packs manufactured after that have 40% less Saturated Fats.
